According to a source* 88% of consumers search for products and services online before looking via other avenues. As such, a website ensures that you don’t miss out on this captive audience.

The basics

Websites do not need to be state of the art to serve a purpose. They need to include information about the business and the product/service for sale, as well as contact information.

The above should help you to be found via an internet search, and enable a customer to make a call to action should they need to. A great website helps to generate sales.

However, being ‘found’ online can be a much harder process than it seems. Ranking in top search listings depends on many factors decided by the search engine including relevance and the age, history and good-standing of the web domain.

Why a website is important

As well as being a general information source, a website also helps prospective customers to validate your business and your offering ahead of making a buying decision.

A website also helps you to reduce costs and improve customer satisfaction by enabling customers to find answers to questions online, and ask them without waiting for office hours to be able to make a call direct to you.

The future is something that we cannot ignore and a website can be integrated with many new technologies, as well as being updated with speed and ease.

Websites and franchising

Most franchisors will give franchise owners their own local page on their branded, managed website.

The key here is that the page will therefore be uniformed with the rest of the brand to protect the brand integrity, whilst also benefitting from the size and age of the brands website domain to improve search rankings.

If you would like to find out more about how our websites can help to generate income for your new franchise, contact a member of the franchise recruitment team today on 0116 275 9005.