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The essentials of writing a great business plan.

So, you’re ready to write your business plan.

First of all, congratulations on deciding to go into business!

The business plan is one of the first (and most important) documents to complete when starting a business.

Making it a good one is vital for many reasons.

Whether it is to apply for finance, attract a business partner or give you a clear path to achieving your business dreams, ensure that your plan achieves what you set out for it to do.

What needs to be covered in a business plan?

Executive Summary

The purpose of your Executive Summary is to make your business proposition understood by others.

Think of it as a short paragraph outlining what your business is and what it sets out to achieve.

Business Description

In addition to your summary, the business description should further detail your business’s purpose.

Here are some key questions to consider when writing this section.

  • What are the products/services it will provide?
  • What is its overall structure?
  • How will it achieve the business goals?

Market Analysis

This section is dedicated to the research underpinning your decision to go into business.

It includes market, competitor, and customer research.

It may be helpful to use SWOT analysis here.

People & Processes

Outline the people and processes that will be used to run the business effectively.

Organisational charts and process maps are your friends when constructing this section.

Marketing Plan & Sales Strategy

How will you attract customers/clients?

In this section, describe the activities that will take place to attract customers to enquire and buy from you.

Financials

Reveal the financial goals and expectations of the business in this section.

This proves the financial viability of the business.

Profit and loss, cash flow and balance sheets are good models here.

How a franchise model helps your business plan

With a franchise business like Rosemary Bookkeeping, you have the support of a world-renowned franchisor and nationwide brand.

As a result, the stress of writing a business plan is massively alleviated as much of the content is pre-established.

Can’t think of a sales pitch? We can.

We already have.

With over 10 years of experience in what we do, our proposition (delivering friendly, local bookkeeping services to SMEs across the UK) is already set out.

As are our core services, the market, competitor and customer research.

Rosemary Bookkeeping’s systems for success have been tried, tested and proven to provide excellent results.

For example, with the average client value reaching £2100 p.a., you can achieve a yearly turnover of 135,000 and a gross profit of £70,000 by year 5*!

All while working to a model of flexible owner-operated working.

*Based on a figure of 64 cumulative clients by Year 5/+13 clients p.a.

Working with our dedicated team, you’ll have support in your operational, sales and marketing activities to ensure you hit the ground running and are on the path to continued growth and success.

This includes a comprehensive starter pack that contains all the marketing and branding materials you need to make a great first impression.

Including:

  • Marketing and promotional materials
  • Vehicle branding package
  • Prospect Data List
  • Fully bespoke and maintained website
  • Ongoing PR, Social Media, and pre-launch local press support
  • Pre-launch support from over 40 head office staff

As part of a franchise business, you’ll still be writing a business plan, but with the content and support behind you.

Don’t know where to start? We do.

There’s so much to get from a world-renowned franchisor.

Everything that we offer is to help you on your way to business success.

Whether that’s providing support with finances or giving you the tools for an excellent business plan.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Getting the most from a franchise.

Being part of a franchise is a choice, so every individual has their reasons for joining.

There are costs to joining a franchise, but the benefits far outweigh these.

Therefore, we recommend getting as much out of your franchise journey as possible.

At Rosemary Bookkeeping, we offer a plethora of support, so you can make the most of your franchisor relationship.

Support

The support you can receive as a franchisee in all stages of your journey is invaluable.

Initially, you may require hand-holding time whilst you find your feet.

In the middle, you could feel a little lost and need guidance to get back on track to move the needle forward.

Towards the end of your journey, you’ll likely seek to realise your investment and need assistance preparing your business for sale.

We’re here for all parts of your journey in whatever line of support that you need.

Our marketing professionals are on hand to help you sell the sizzle of your services; our operations team to get or keep your business in tip-top shape; and our IT, HR, and admin teams support the whole operation to function.

Training 

All of our new franchisees secure a place in our training academy.

You also benefit from ongoing training opportunities in marketing, sales, operations, and more.

It’s not compulsory, but much of our training is complimentary and designed for you to use.

Starter Pack and Return on Investment

A Rosemary Bookkeeping franchise is an affordable investment for the market at hand – at £18,370 (+VAT).

We give you the tools to make the most of the market opportunity.

The initial franchise fee is a combination of a Licence Fee and the cost of our starter pack.

This includes marketing materials, qualified leads and business equipment so that you can make a start right away

Your investment gets you:

  • Full demographic report for the area
  • Two-week training Academy and Operations Manual
  • Equipment and product start pack
  • Marketing and promotional materials
  • Full training & unlimited support
  • Website and marketing support
  • Regular collaboration events with fellow franchisees

And the opportunity to make some serious money.

With the tried and tested Rosemary Bookkeeping franchise model, you could earn a turnover of £135,000 in just five years, based on an average commercial job value of £2,100 pa.

Buy small and save big

As a small business, you may encounter poor economies of scale. Not as a franchisee!

We buy big so that you don’t have to.

Furthermore, we encourage our networks to tell us what they’d like to see in the warehouse so that we can buy it in bulk and pass the savings of doing so back to you.

Network Meetings 

You are never alone in a franchise.

Not only do you receive the support that you need from a world-renowned franchisor, but you also receive support from fellow like-minded business owners who have likely ‘been there and done that’.

You’ll have plenty of opportunities to meet with them regularly, and upon onboarding, you will be encouraged to contact your peers to establish relationships immediately.

Franchisee Council 

We are passionate about ensuring our franchisees have a voice.

As such, we have a panel of franchisees who have been voted a seat by the franchise network to share feedback, issues, guidance, recommendations and praise back to us for action or notation.

Learn More

There’s so much to get from a world-renowned franchisor. Everything that we offer is to help you on your way to business success.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Turn the corner using a proven franchise business model. 

A franchise is the perfect route if you want to be in business for yourself but not by yourself.

They offer the benefit of an established brand, a proven business model and support in the areas where you need it.

There are almost 48,000 franchise businesses in the UK, and many brands to choose from.

But this much choice can be a little daunting. Analysis paralysis is real. It’s so easy to get caught in its safety net.

With that in mind, we’ve put together a few pointers to help set you on your way to breaking free from the 9-5.

Why are you looking at a franchise?

It’s important to know what your ‘why’ is. Why do you want to go into business?

Here are some common whys:

  • “I want to be my own boss.”
  • “I’ve noticed a gap in the market.”
  • “I can do it better than they do it.”
  • “I want a better lifestyle for my family.”
  • “I want to invest my redundancy/inheritance.”

Once you know why, it’s easier to find something suitable.

What are your options?

Your options are likely narrowed down by the available territory, cost, commitment, and credentials required to join.

Taking all of those into account, you’ll still find yourself with a lot of options. Choose the one most suited to your ‘why’.

Then, do your research.

Research  

Simply for ease, online research is the best place to start.

Methods of online franchise research:

  • Take a look at franchise directories
  • Read published franchise articles
  • Check associations like the BFA (British Franchise Association)
  • Visit franchisor websites
  • Follow social media channels for a broad and varied spectrum of opportunities.

For offline research, speak to franchisees and ask for advice from respected sources.

Where possible, utilise the franchise opportunities’ services for insight into the business.

Enquire & Engage

Once you have narrowed your search, enquire with the franchise brands that most suit your ‘why’.

Now is your opportunity to conduct more in-depth research and to form a relationship with the franchisor.

In franchising, relationships are the bread and butter. They make the world go around.

So, make sure it clicks. The business and the brand feel right for you to take advantage of the opportunity.

ServiceMaster Ltd. is committed to aiding your research, ensuring your decision to join us is right for you.

Contact Us

If running your own professional bookkeeping business, backed by years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Ever wished you could start a bookkeeping business without the fear of error?

You can, with a Rosemary Bookkeeping franchise.

At Rosemary Bookkeeping, we pride ourselves on delivering a friendly and local bookkeeping service.

Our business owners across the UK are dedicated financial experts, enmeshed in their local community and businesses, helping local people with the expertise and backing of a national brand.

Our approach

Through our practical, friendly, and down-to-earth approach, we help clients overcome the complexities they face as businesses, from navigating legislation like MTD to understanding accounting software and VAT.

The work of a bookkeeper is very personal. You become a trusted part of your client’s operation – someone they rely on.

So, you want to make sure you get everything right.

For many, this trust is both a humbling privilege and enormous pressure.

You feel you need to know everything, all the time, the first time around. But that can’t always be the case.

At Rosemary Bookkeeping, we understand this. At Rosemary Bookkeeping, we account for human nature.

Our network

As a bookkeeping franchise, there is a network of established and friendly Rosemary Bookkeepers on call whenever you need a helping hand or a query answered.

All of them are backed by the nationwide franchisor, ServiceMaster Brands UK. Their dedicated team of operations professionals, customer experience, sales, and marketing experts are on hand whenever you need them.

No matter your experience in bookkeeping, where there’s a will, there’s Rosemary.

Our Support

Our team will help you grow your knowledge, confidence and business by supporting you with comprehensive training, resources and ongoing support for as long as you are part of our family.

Don’t let fear obstruct your development. See how Rosemary Bookkeeping can make your dream a reality today.

Contact us

To learn more about available territories near you, contact our friendly franchise sales team today on 0116 275 9005.